Hertzberg’s Motivation Theory and increased Productivity


Hertzberg’s Two-Factor Theory

The Two-Factor Theory of motivation (also known as dual-factor theory ) was developed by psychologist Frederick Herzberg in the 1950s, after analyzing positive and negative feelings about work from 200 samples.

Herzberg found 2 factors that influence employee motivation and satisfaction…

1. Motivator factors – These are factors that lead to satisfaction and motivate employees to work harder. These include things employees look forward to that makes their job enjoyable, the feeling
been recognised and career path.
2. Hygiene factors – These are factors can lead to dissatisfaction and a lack of motivation if they are absent. Such poor pay, benefits, relationships with managers and co-workers.
According to Herzberg, while motivator factors increased employee satisfaction and motivation, the absence of these factors didn’t necessarily cause dissatisfaction. Likewise, the presence of hygiene factors didn’t appear to increase satisfaction and motivation but their absence caused an increase in dissatisfaction.
How this applies to the workplace
1. This theory implies that for the happiest and most productive workforce, you need to work on improving both motivator and hygiene factors.
2. To help motivate your employees, make sure they feel appreciated and supported. Give plenty of feedback and make sure your employees understand how they can grow and progress through the company.
3. To prevent job dissatisfaction, make sure that your employees feel that they are treated right by offering them the best possible working conditions and fair pay. Make sure you pay attention to your team and form supportive relationships with them.
4. Don’t forget that all of your employees are different and what motivates one person might not motivate another. Benefit packages should not be one-size-fits all…
5. “For true engagement to occur in a company you must first remove the issues that cause dissatisfaction – the baseline benefits offered by the company that satisfy the hygiene needs of the employee. Then you must focus on the individual and what they want out of their association with your enterprise.”

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