Hertzberg’s Motivation Theory and increased Productivity

  Hertzberg’s Two-Factor Theory The Two-Factor Theory of motivation (also known as dual-factor theory ) was developed by psychologist Frederick Herzberg in the 1950s, after analyzing positive and negative feelings about work from 200 samples. Herzberg found 2 factors that influence employee motivation and satisfaction… 1. Motivator factors – These are factors that lead to satisfaction and motivate...

Business Plan 101

That document containing business goals, the methods on how these goal can be achieved and when they would be achieved is a Business plan.  Funders (whether a bank or an investor) and business promoters want a business plan to answer these questions:What problem does the company's product or service solve? What niche will it fill?What...

MISSION STATEMENT- Keeping it in View

We have seen many companies have mission statements, but what is the purpose, what does it achieve? A corporate mission statement is an enthusiasm and passion that lights up employees, delights customers, and shines for investor. And it’s so much more than just a statement Its purpose. A mission statement answers the question, what would the...


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