Conducting a feasibility study

  Considering conducting a feasibility analysis to investigate the viability of a potential business Idea ? Answering the following questions will help you through the process. By using these as a guide, it will help you move through the process efficiently while helping you get the most out of the analysis. ⇰ WHATAn assessment of the...

Understanding and Shaping Consumer Behavior

Consumer beliefs and behaviors are changing fast. To keep up with and perhaps even influence those changes companies must leverage deep consumer insights. The COVID-19 crisis has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their...

VALUING STARTUPS

Valuing Startups Fundamentally, valuing a startup is very different than valuing an established company. Financial projections don’t always predict the startup’s future success, which is why some angel investors put greater value in the entrepreneur and management team. Potential investors would like to understand the competitive environment and risks, as well as risk mitigation...

UNDERSTANDING RECESSIONS

Understanding Recessions A recession is a significant, widespread, and prolonged downturn in economic activity. It’s an economic cycle that involves contraction of economic activities. It is a significant decline in economic activity spread across the market, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales....

BUILDING CUSTOMER EXPERIENCE STRATEGIES

 Building Customer Experience Strategies Customer experience, known also as CX, is a customer’s complete experience when interacting with your business. These interactions could be in the form of front desk service, navigating website, and delivery of purchased products. Creating an excellent CX for your business influences your customer’s approach, and it can also determine whether...